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Cultural Excellence

A Leader’s Guide to Strengthening the Heart of Your Organization

Your Guide to Building Purpose-Driven Teams

Culture shapes everything, including how people lead, make decisions, and grow organizations.

In Cultural Excellence, Michele Herlein gives leaders a hands-on guide to designing culture with purpose and precision. Drawing from years of experience at Bridgestone, Bandag, and Barge Design Solutions, she shares the framework that helped her align executive teams, increase profits while deepening employee engagement, decreasing turnover, and increase profits sevenfold while deepening employee engagement.

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This book walks leaders through a repeatable structure for cultural change: diagnosing current culture, aligning top leadership through purpose, vision, values, and strategy (PVVS), and empowering the “mighty middle” of managers to cascade that culture across the organization.

Michele shows how to embed culture into six key systems—Communication, Decision Making, Development, Processes, Structure, and Rewards—to create a sustainable driver of performance.

Cultural Excellence is both strategic and deeply human. It helps CEOs, COOs, and HR professionals build workplaces that energize people and align teams. Michele’s approach offers a practical, field-tested method for leading culture from the inside out.

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Praise for Cultural Excellence

Slide 1

“Michele Herlein’s Cultural Excellence is an insightful exploration of corporate culture from an expert who has been in the trenches, building great workplaces. Blending theory with real-world appli- cations, Michele’s expertise helps leaders understand how a strong culture can drive employee engagement, innovation, and customer satisfaction. Full of practical strategies for anyone seeking to foster an environment where teams and people thrive, this is a must read!”

—Adrian Gostick, New York Times best-selling author of All In
New York Times best-selling author of All In
Slide 2

“Michele Herlein masterfully lays out the framework in Cultural Excellence for any C-suite leader and their team to structurally transform their culture. I personally witnessed this process firsthand in two organizations that needed a reboot. If you want to change your culture, and you don’t know where to start, this book will make that first step a bit easier.”

—Scott Damon, CEO, Bridgestone West (Americas & EMEA) Group President, Bridgestone Americas, Inc.
New York Times best-selling author of All In
Slide 3

“As one very successful CEO said, ‘Culture isn’t part of the game. It is the game.’ I know this to be true from my experience as the CEO of Bridgestone Americas. With Michele’s counsel and advice, we dramatically changed the organization’s culture and with it the company’s performance. Now Michele shares her knowledge and experience in this insightful book. She not only explains the impor- tance of a positive, constructive culture, but how to achieve it. This is a must read for executives and leaders.”

—Gary Garfield, retired, chairman, president, and CEO of Bridgestone Americas, Inc.
New York Times best-selling author of All In
Slide 4

“Through engaging narratives and actionable strategies, Michele Herlein’s Cultural Excellence proves that developing a strong, positive culture is crucial for any business seeking to excel in today’s competi- tive landscape. This book is vital for leaders dedicated to fostering workplaces where people—and profits—can thrive together.”

—Bree Pattillo, owner and CEO, Pattillo Construction Corporation
New York Times best-selling author of All In
Slide 5

“Michele Herlein’s Cultural Excellence is a crucial primer for future CEOs on the power and influence of organizational culture. Herlein shows how a strong culture can drive shareholder value, increase customer satisfaction, and enhance operational effectiveness. This book is a must read for leaders ready to cultivate a culture that fuels sustained success and organizational excellence.”

—Martin Carver, former CEO and chairman, Bandag, Inc.
New York Times best-selling author of All In
Slide 6

“This book doesn’t just define what great culture is and why it’s so important. Michele gives real-life examples from her own experi- ences as well as from other leaders to illustrate what specific actions you can take to create a road map for the culture you want to build. If having a great culture really matters to you as a leader—and it should—I would highly recommend this book.”

—Rodney Chester, CEO and board chair, Gresham Smith
New York Times best-selling author of All In
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Want a closer look at how intentional culture drives performance? Download a sample chapter of Cultural Excellence and start building a workplace where people and purpose thrive.

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